(May 2007)
Imagining possible futures and exploring how a business can re-shape itself are critical conditions for strategy development. A different type of leadership will and is required to deal with the structural changes that are taking place in the market place. Under the heading of leadership lurk five 21st century skills: 1. Global fluency, 2. Predisposition to innovate, 3. Capability to predict customer needs, 4. Strategy assembling and 5. Organizational tuning.
That's why strategy is so important and why it is different from what we have become accustom to: It must be done quite differently because the business standards, here and abroad, have been re-wired to fit a messy business environment. And because managers probably understand the nature (and role) of strategy incorrectly, it seems logical for us to review the concept.
For most however, the term strategic planning indicates a time when managers gather round, for days and weeks at a time, only to repeat the same corporate storylines about what will we do next year, how much will we sell, how much will we spend and what each one of us is responsible to do....
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